Discover a reimagined e-scooter experience with Pure Electric scooters. Innovative features, sleek designs, and a focus on rider comfort bring a new way to travel.
E-scooters are currently illegal on a public roads, pavements, cycle lanes & bridleways in the UK.
"I started Pure Electric to help bring about a personal transport revolution and have a positive impact on the world, benefitting society now and for generations to come."
Adam Norris, Pure Electric CEO and Founder
Pure's traditional e-scooter.
More powerful. More robust. Easy to ride.
The original electric scooter reimagined. More powerful, reliable, safe.
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Motor power 710W (peak)
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Maximum range Up to 25 miles (40km)
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Tackles hills with ease Can climb a 19% gradient
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Waterproof IP65 rated for wet-weather riding
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Motor power 710W (peak)
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Maximum range Up to 31 miles (50km)
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Tackles hills with ease Can climb a 19% gradient
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Waterproof IP65 rated for wet-weather riding
The e-scooter reinvented
With a new, innovative riding position
The ultimate riding position with cutting-edge design. Maximum stability. 70% more slimline.
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The ultimate riding position Balanced stance for a more comfortable ride
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Space-saving design 70% slimmer than the average e-scooter
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Motor power 710W (peak)
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Maximum range Up to 25 miles (40km)
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The ultimate riding position Balanced stance for a more comfortable ride
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Space-saving design 70% slimmer than the average e-scooter
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Motor power 710W (peak)
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Maximum range Up to 31 miles (50km)
Looks different. Feels different. For good reason.
With the Pure Advance range, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body.
The e-scooter reinvented
Pure's most compact scooter ever. Folds down in 5 easy steps.
Pure's most compact, fully-folding electric scooter. Powerful, portable & versatile.
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The ultimate riding position Balanced stance for a more comfortable ride
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Ultra-compact design Unfolds to full size scooter
in 5 easy steps -
Motor power 710W (peak)
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Maximum range Up to 25 miles (40km)
Looks different. Feels different. For good reason.
With the Pure Advance range, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body.
All Pure scooters have
innovative features as standard:
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Powerful motor
Accelerate quickly and climb hills thanks to Pure's powerful motors.
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Maximum visibility
Bright handlebar indicators. Front light as well as combined rear running and brake light.
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IP65 waterproof rating
Unlike others, class-leading IP65 rating for wet weather riding.
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Dual braking system
Reliable, low maintenance dual braking system: front drum brake and rear e-brake.
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10″ tubeless tyres
Larger 10″ tubeless tyres for a comfortable ride. High puncture resistance.
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Active steering stabilisation
Active steering stabilisation gently returns steering to centre - no jittery steering, just smooth, controlled turns.
